Franchise Bio - The Source Bulk Foods - Zero Waste Consumption
The Source Bulk Foods – Zero Waste Consumption



Tell us a little about you!
I’m a 25-year-old Singaporean who has grown up all over the world. I have a huge passion for health and fitness having always been quite sporty and competitive. I wear many hats: I’m a certified Nutritional Therapy Practitioner, so when I’m not focusing on The Source, I help clients improve their health and nutritional habits. In a former life I also trained as a pastry chef at Le Cordon Bleu, so you’ll often find me whipping up some (healthy-ish) baked goods in the kitchen. It was once my dream to start my own bakery, but clearly chose a different path in life!

What’s the most exciting thing you’ve ever done?
Aside from taking on The Source Bulk Foods franchise – I once rode a camel through the Sahara desert, went diving in the Great Barrier Reef, trekked up an active volcano…only to name a few!

What was the best place you’ve ever visited?
Too many to name! But my favourite trip ever was Egypt, as I had a huge passion for Ancient Egyptian history as a kid – it was amazing to see it all come to life.

When you were 12 years of age, what was your dream profession?
A scientist!

What are your hobbies?
Baking, lifting heavy weights and finding all the good food spots around Singapore.

What four words would you use to describe yourself?
Caring, driven, funny and introverted.

Who are your greatest influences or role models?
My dad for his tenacity, but also integrity and generosity as an entrepreneur – and a human being in general! My older siblings are also one of my biggest inspirations for everything I do.

What are three core values you hold close?
Integrity – stay true to who you are and what you believe in. Fairness – everyone deserves a chance. Fun – take everything in your stride and don’t let life get too serious.

What made you want to start this business?
I’ve always wanted to have my own business, after growing up and seeing my dad and grandfather successfully transform our family business. I discovered The Source Bulk Foods when I was visiting my sister in Sydney a few years ago. As someone with food intolerances, I found it extremely difficult at the time to shop for healthy products in Singapore that could cater to my diet. I found myself buying products in bulk to bring back to Singapore! This is when I saw the opportunity for The Source to open up to the Singaporean market.

What’s so great about this franchise?
I love the freedom of being able to run my own business. The support from The Source Bulk Foods team acts as a guiding light with how a successful business should be handled. We’ve got such a strong brand that resonates with our customers and the team, both locally and internationally – it feels like a tight-knit family!

Why did you choose The Source Bulk Foods?
I love the vibe of the brand and the store experience they’ve created for customers. I also love the zero-waste ethos that The Source Bulk Foods stands for. I do believe that by changing the way people shop, we’re helping them make sustainable living easier and more accessible.

What are your favourite Source products and why?
Spicy Noodle Mix, Supreme Paleo Granola and the Peanut Butter Protein Balls. Why? Because they’re just DE-LI-CIOUS.

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